Workspace Workcore · Sandholme notes · est. 2019

Put a date, a cohort, and a confidence band on every LTV claim.

73 operators who finished a cohort with us
2019 first workshop, still the same core method
±14% the D180 band we ask teams to report, not hide

From a recent desk

“Curve to Cash did not make our LTV prettier. It made the finance partner stop treating D7 as destiny, which was the actual fight.” Priya N., subscription ops, Manchester — after the payback module

Rooms currently open

Short programmes, one deep cohort. Prices on the next page are informational; we do not take card details here.

Laptop with charts on a wooden desk

Flagship · 12 weeks

Curve to Cash

Retention curves, hybrid monetisation, and a forecast pack a board can read without a translator.

Syllabus and reviews
Printed spreadsheets beside a calculator

Notes pack · self-paced

Signal Notes

Worked examples on trial-to-paid conversion and why a blended ARPDAU hides the cohort that matters.

See the notes fee
Two colleagues reviewing documents

Private desk · by enquiry

Forecast Desk

A short retain of office hours for teams mid-fundraise or mid-rebuild of their LTV model.

Ask about a desk

What we refuse to teach

A single lifetime value with no window, no new-user mix, and no statement of what would falsify it. That number travels well in a pitch and poorly in a retrospective.

We also skip “industry benchmark LTV” tables that ignore SKU, geo, and whether the app even has a second purchase. United Kingdom operators in particular get hurt by US-heavy templates that assume yearly billing they do not have.

  1. Name the cohort

    Install week, country, and acquisition surface before any cashflow is projected.

  2. Draw the curve you actually have

    Observed retention first. Parametric tails only after you write down the assumption.

  3. Separate payback from lifetime

    UA teams need a payback clock. Finance needs a longer stock. Mixing them is how budgets get stuck.

Voices from the rooms

The uncertainty lecture in week four was the piece I used internally. I still think the spreadsheet templates assume cleaner event logs than we have.

Tom, Leeds — growth lead

★★★★☆

Sat through Curve to Cash while shipping a hybrid IAP plus sub model. The hybrid module stopped us double-counting restorative purchases.

Platform review · Curve to Cash

A client in grocery delivery, after Signal Notes: we finally stopped averaging LTV across a promotional spike week.

Longer write-ups

If the argument in your company is still “what is our LTV?”, write.

We answer within two working days. If a cohort seat is closed, we say so rather than waitlisting you into silence.

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